Privacy Policy

At Forgiato Wheels, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, request quotes, apply for dealer programs, or interact with our services.

Information We Collect

Personal Information You Provide

When you interact with our website or services, we may collect the following types of personal information:

• Contact Information: Name, email address, phone number, mailing address
• Vehicle Information: Year, make, model, and other specifications for custom wheel quotes
• Social Media: Instagram handles when provided for sponsorship or marketing purposes
• Business Information: Company name, business address, tax identification numbers (for dealer applications)
• Communication Preferences: Newsletter subscriptions and marketing preferences

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing behavior through cookies and similar technologies:

• IP address and general location information
• Browser type and version
• Pages visited and time spent on our website
• Device information (mobile, desktop, tablet)
• Referral sources (how you found our website)

How We Collect Information

We collect information through various touchpoints:

• Quote Requests: When you submit a custom wheel quote through our website
• Contact Forms: General inquiries, support requests, and feedback submissions
• Newsletter Signup: Email address collection for marketing communications
• Dealer Applications: Business and contact information for authorized dealer programs
• Sponsorship Applications: Vehicle and social media information for sponsorship consideration
• Wheel Authentication: Vehicle and contact information when verifying authentic Forgiato wheels
• Website Analytics: Automatic collection through Google Analytics and similar services

How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: Processing quote requests, connecting you with authorized dealers, and providing customer support
• Communication: Responding to inquiries, sending order updates, and providing relevant product information
• Marketing: Sending newsletters, promotional content, and product announcements (with your consent)
• Business Operations: Managing dealer relationships, evaluating sponsorship applications, and improving our services
• Website Improvement: Analyzing website usage to enhance user experience and functionality
• Legal Compliance: Meeting regulatory requirements and protecting our business interests

Information Sharing and Third Parties

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Authorized Dealers: Quote requests and customer information are shared with our dealer network to facilitate sales
• Service Providers: Trusted third-party providers who assist with our operations
• Brevo (Email Services): For transactional emails, newsletters, and marketing communications
• Google Analytics: For website analytics and performance measurement (anonymized data)
• Legal Requirements: When required by law, court order, or to protect our rights and safety

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Quote requests and customer communications are typically retained for 7 years for business and compliance purposes.

Your Rights (CCPA - California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about the personal information we collect, use, and disclose
• Right to Delete: Request deletion of your personal information (subject to certain exceptions)
• Right to Opt-Out: Opt-out of the sale of personal information (we do not sell personal information)
• Right to Non-Discrimination: Equal service regardless of your privacy choices

To exercise these rights, contact us by phone at 818-771-9779 or by mail at Forgiato Wheels, 11915 Wicks St., Sun Valley, CA 91352 with "Privacy Request" as the subject.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or electronic storage method is completely secure, and we cannot guarantee absolute security.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can control cookie settings through your browser preferences, though disabling cookies may affect website functionality.

Children's Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website with the effective date. Continued use of our website after changes indicates acceptance of the updated policy.