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100%);z-index:2}.brand-hero__content{position:relative;z-index:3;padding:var(--space-xl) var(--gutter);max-width:var(--max-width);width:100%}.brand-hero__title{font-family:var(--font);font-size:74px;font-weight:var(--weight-regular);letter-spacing:var(--tracking-tight);line-height:var(--leading-none);color:#fff;margin-bottom:0.5rem}.brand-hero__sub{font-family:var(--font);font-size:var(--text-lg);font-weight:var(--weight-light);color:rgba(255,255,255,0.6);line-height:var(--leading-relaxed)}.brand-section{padding:var(--space-3xl) 0}.brand-section + .brand-section{padding-top:0}.brand-section__inner{max-width:var(--max-width);margin:0 auto;padding:0 var(--gutter)}.brand-section__inner--center{text-align:center}.brand-section__label{display:block;font-family:var(--font-mono);font-size:var(--text-xs);font-weight:var(--weight-regular);letter-spacing:var(--tracking-widest);text-transform:uppercase;color:var(--text-muted);margin-bottom:var(--space-md)}.brand-section__label::before{content:'';display:block;width:32px;height:1px;background:currentColor;margin-bottom:var(--space-sm)}.brand-section__inner--center .brand-section__label::before{margin-left:auto;margin-right:auto}.brand-section--dark .brand-section__label{color:rgba(255,255,255,0.45)}.brand-section__headline{font-family:var(--font);font-size:74px;font-weight:var(--weight-regular);letter-spacing:var(--tracking-tight);line-height:var(--leading-tight);margin-bottom:var(--space-xl)}.brand-section__body p{font-family:var(--font);font-size:var(--text-lg);font-weight:var(--weight-light);line-height:var(--leading-relaxed);color:var(--text-secondary);margin-bottom:var(--space-md);max-width:540px}.brand-section__body p:last-child{margin-bottom:0}.brand-section--dark{background:#111;color:#fff}.brand-section--dark .brand-section__headline{color:#fff}.brand-section--dark .brand-section__body p{color:rgba(255,255,255,0.6)}.brand-split{display:grid;grid-template-columns:1fr 1fr;gap:var(--space-3xl);align-items:center}.brand-split--reverse{direction:rtl}.brand-split--reverse>*{direction:ltr}.brand-split__image{position:relative;overflow:hidden}.brand-split__image img{width:100%;height:auto;aspect-ratio:3 / 4;object-fit:cover;filter:saturate(0.65) contrast(1.05) brightness(0.92);transition:filter var(--duration-slow) var(--ease-smooth)}.brand-split__image:hover img{filter:saturate(0.85) contrast(1) brightness(0.96)}.brand-split__image::after{content:'';position:absolute;top:0;left:0;right:0;bottom:0;opacity:0.05;pointer-events:none;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");background-size:200px 200px}.brand-stats{display:grid;grid-template-columns:1fr 1fr;gap:var(--space-lg) var(--space-xl);margin-top:var(--space-lg);padding-top:var(--space-lg);border-top:1px solid rgba(255,255,255,0.1)}.brand-stat{display:flex;flex-direction:column;gap:0.4rem}.brand-stat__number{font-family:var(--font);font-size:var(--text-2xl);font-weight:var(--weight-regular);color:#fff;line-height:1.1}.brand-stat__label{font-family:var(--font-mono);font-size:var(--text-xs);font-weight:var(--weight-regular);letter-spacing:var(--tracking-widest);text-transform:uppercase;color:rgba(255,255,255,0.4);line-height:var(--leading-snug)}.brand-video{background:#0a0a0a;padding:var(--space-3xl) 0}.brand-video__inner{max-width:1100px;margin:0 auto;padding:0 var(--gutter);display:grid;grid-template-columns:1fr 280px;gap:var(--space-xl);align-items:end}.brand-video__embed{position:relative;padding-bottom:56.25%;height:0;overflow:hidden;filter:grayscale(1) contrast(1.1);border:1px solid rgba(255,255,255,0.08)}.brand-video__embed::after{content:'';position:absolute;inset:0;z-index:1;pointer-events:none;opacity:0.05;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");background-size:200px 200px}.brand-video__embed iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:none}.brand-video__caption{padding-bottom:var(--space-md)}.brand-video__label{display:block;font-family:var(--font-mono);font-size:var(--text-2xs);letter-spacing:var(--tracking-widest);text-transform:uppercase;color:rgba(255,255,255,0.3);margin-bottom:var(--space-md)}.brand-video__title{font-family:var(--font);font-size:clamp(1.5rem,2.5vw,2rem);font-weight:var(--weight-regular);letter-spacing:var(--tracking-tight);line-height:var(--leading-tight);color:#fff;margin-bottom:var(--space-md)}.brand-video__text{font-family:var(--font);font-size:var(--text-sm);font-weight:var(--weight-light);color:rgba(255,255,255,0.4);line-height:var(--leading-relaxed)}.brand-video__caption::before{content:'';display:block;width:30px;height:1px;background:rgba(255,255,255,0.15);margin-bottom:var(--space-lg)}@media (max-width:900px){.brand-video__inner{grid-template-columns:1fr;gap:var(--space-lg)}}.brand-why{max-width:var(--max-width);margin:0 auto;padding:0 var(--gutter);margin-top:var(--space-xl);display:grid;grid-template-columns:repeat(3,1fr);gap:var(--space-xl) var(--space-lg)}.brand-why__item{padding-right:var(--space-md)}.brand-why__num{font-family:var(--font);font-size:2.5rem;font-weight:var(--weight-regular);letter-spacing:var(--tracking-tight);line-height:1;color:var(--text);display:block;margin-bottom:var(--space-sm)}.brand-why__title{font-family:var(--font);font-size:var(--text-sm);font-weight:var(--weight-medium);letter-spacing:var(--tracking-wide);text-transform:uppercase;margin-bottom:0.5rem}.brand-why__text{font-family:var(--font);font-size:var(--text-sm);font-weight:var(--weight-light);color:var(--text-secondary);line-height:var(--leading-relaxed)}@media (max-width:900px){.brand-why{grid-template-columns:repeat(2,1fr)}}@media (max-width:600px){.brand-why{grid-template-columns:1fr;gap:var(--space-lg)}.brand-why__num{font-size:2rem}}.brand-collabs{display:grid;grid-template-columns:1fr 1fr;gap:var(--space-xl);max-width:var(--max-width);margin:0 auto;padding:0 var(--gutter);margin-top:var(--space-xl)}.brand-collab{overflow:hidden}.brand-collab__image{position:relative;overflow:hidden;margin-bottom:var(--space-md)}.brand-collab__image img{width:100%;aspect-ratio:3 / 2;object-fit:cover;filter:saturate(0.65) contrast(1.05) brightness(0.92);transition:filter var(--duration-slow) var(--ease-smooth),transform var(--duration-slower) var(--ease-smooth)}.brand-collab__image::after{content:'';position:absolute;top:0;left:0;right:0;bottom:0;opacity:0.05;pointer-events:none;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");background-size:200px 200px;transition:opacity var(--duration-slow) var(--ease-smooth)}.brand-collab:hover .brand-collab__image img{filter:saturate(1) contrast(1) brightness(1);transform:scale(1.02)}.brand-collab:hover .brand-collab__image::after{opacity:0}.brand-collab__info p{font-family:var(--font);font-size:var(--text-base);font-weight:var(--weight-light);color:var(--text-secondary);line-height:var(--leading-relaxed)}.btl-wrap{overflow-x:auto;overflow-y:hidden;-webkit-overflow-scrolling:touch;scrollbar-width:none;padding:0 var(--gutter)}.btl-wrap::-webkit-scrollbar{display:none}.btl-track{display:flex;gap:0;min-width:max-content;position:relative;padding-top:var(--space-sm)}.btl-track::before{content:'';position:absolute;top:calc(var(--space-sm) + 2.2rem);left:0;right:0;height:1px;background:rgba(255,255,255,0.12)}.btl-item{flex:0 0 180px;text-align:center;padding:0 var(--space-sm)}.btl-year{display:block;font-family:var(--font-mono);font-size:var(--text-sm);letter-spacing:var(--tracking-widest);color:var(--accent);margin-bottom:var(--space-xs)}.btl-dot{width:10px;height:10px;border-radius:50%;background:var(--accent);margin:0 auto var(--space-sm);position:relative;z-index:1}.btl-title{font-family:var(--font);font-size:var(--text-sm);font-weight:var(--weight-medium);color:var(--text);margin-bottom:4px}.btl-text{font-family:var(--font);font-size:var(--text-xs);font-weight:var(--weight-light);color:var(--text-secondary);line-height:var(--leading-normal)}@media (min-width:1100px){.btl-track{justify-content:center}.btl-item{flex:0 0 160px}}.brand-gallery-strip{overflow:hidden;padding:0;border-top:1px solid var(--border);border-bottom:1px solid var(--border)}.brand-gallery-strip__track{display:flex;gap:2px;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;scrollbar-width:none;cursor:grab}.brand-gallery-strip__track:active{cursor:grabbing}.brand-gallery-strip__track::-webkit-scrollbar{display:none}.brand-gallery-strip__track img{flex:0 0 40vw;height:clamp(280px,35vw,420px);object-fit:cover;scroll-snap-align:center;user-select:none;-webkit-user-select:none;filter:saturate(0.6) contrast(1.05) brightness(0.88);transition:filter var(--duration-slow) var(--ease-smooth)}.brand-gallery-strip__track img:hover{filter:saturate(1) contrast(1) brightness(1)}.brand-global-stats{display:flex;justify-content:center;gap:var(--space-3xl);margin-bottom:var(--space-xl);padding-bottom:var(--space-xl);border-bottom:1px solid rgba(255,255,255,0.08)}.brand-global-stat{display:flex;flex-direction:column;align-items:center;gap:0.5rem}.brand-global-stat__num{font-family:var(--font);font-size:var(--text-4xl);font-weight:var(--weight-regular);color:#fff;line-height:1}.brand-global-stat__label{font-family:var(--font-mono);font-size:var(--text-xs);font-weight:var(--weight-regular);letter-spacing:var(--tracking-widest);text-transform:uppercase;color:rgba(255,255,255,0.4)}.brand-cities{display:flex;flex-wrap:wrap;justify-content:center;gap:0}.brand-cities span{font-family:var(--font);font-size:var(--text-sm);font-weight:var(--weight-regular);letter-spacing:var(--tracking-wider);text-transform:uppercase;color:rgba(255,255,255,0.45);padding:0.4em 0}.brand-cities span + span::before{content:'\00B7';margin:0 0.75rem;color:rgba(255,255,255,0.2)}.brand-closing{position:relative;height:70vh;min-height:450px;display:flex;align-items:center;justify-content:center;overflow:hidden}.brand-closing__image{position:absolute;top:0;left:0;right:0;bottom:0}.brand-closing__image img{width:100%;height:100%;object-fit:cover;filter:saturate(0.5) contrast(1.05) brightness(0.65)}.brand-closing__image::after{content:'';position:absolute;top:0;left:0;right:0;bottom:0;opacity:0.06;pointer-events:none;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");background-size:200px 200px}.brand-closing__overlay{position:absolute;top:0;left:0;right:0;bottom:0;background:rgba(0,0,0,0.35);z-index:1}.brand-closing__content{position:relative;z-index:2;text-align:center;max-width:800px;padding:0 var(--gutter)}.brand-closing__statement{font-family:var(--font);font-size:74px;font-weight:var(--weight-regular);letter-spacing:var(--tracking-tight);line-height:var(--leading-tight);color:#fff;margin-bottom:var(--space-lg)}.brand-closing__etymology{font-family:var(--font);font-size:var(--text-base);font-weight:var(--weight-light);color:rgba(255,255,255,0.5);font-style:italic}.brand-cta{padding:var(--space-3xl) 0;border-top:1px solid var(--border)}.brand-cta__inner{max-width:var(--max-width);margin:0 auto;padding:0 var(--gutter);text-align:center}.brand-cta__label{display:block;font-family:var(--font-mono);font-size:var(--text-xs);font-weight:var(--weight-regular);letter-spacing:var(--tracking-widest);text-transform:uppercase;color:var(--text-muted);margin-bottom:var(--space-md)}.brand-cta__headline{font-family:var(--font);font-size:74px;font-weight:var(--weight-regular);letter-spacing:var(--tracking-tight);line-height:var(--leading-tight);margin-bottom:var(--space-xl)}.brand-cta__actions{display:flex;justify-content:center;gap:var(--space-sm)}.brand-cta__btn{display:inline-block;font-family:var(--font);font-size:var(--text-sm);font-weight:var(--weight-medium);letter-spacing:var(--tracking-wide);text-transform:uppercase;text-decoration:none;padding:1rem 2.5rem;transition:opacity var(--duration-fast)}.brand-cta__btn:hover{opacity:0.8}.brand-cta__btn--primary{background:var(--text);color:var(--bg)}.brand-cta__btn--secondary{background:transparent;color:var(--text);border:1px solid var(--text)}@media (max-width:1024px){.brand-hero__title,.brand-section__headline,.brand-closing__statement,.brand-cta__headline{font-size:var(--text-3xl)}.brand-split{grid-template-columns:1fr;gap:var(--space-xl)}.brand-split--reverse{direction:ltr}.brand-split__image img{aspect-ratio:16 / 9}.brand-collabs{grid-template-columns:1fr;gap:var(--space-xl)}.brand-gallery-strip__track img{flex:0 0 60vw}.brand-global-stats{gap:var(--space-xl)}.brand-global-stat__num{font-size:var(--text-2xl)}}@media (max-width:768px){.brand-hero{height:70vh;min-height:420px}.brand-hero__title,.brand-section__headline,.brand-closing__statement,.brand-cta__headline{font-size:var(--text-2xl)}.brand-section{padding:var(--space-2xl) 0}.brand-cta{padding:var(--space-2xl) 0}.brand-cta__actions{flex-direction:column;align-items:center}.brand-cta__btn{width:100%;max-width:320px;text-align:center}.brand-stats{gap:var(--space-md) var(--space-lg)}.brand-gallery-strip__track img{flex:0 0 80vw;height:clamp(200px,50vw,300px)}.brand-global-stats{flex-direction:column;align-items:center;gap:var(--space-lg)}.brand-cities{flex-wrap:wrap}.brand-closing{height:55vh;min-height:360px}}@media (prefers-reduced-motion:reduce){.brand-split__image img,.brand-collab__image img,.brand-gallery-strip__track img{transition:none}}